Program advisory
For teams that can run experiments but need more consistent strategy, measurement and decision-making. We strengthen the program while your team keeps ownership.
Build & Embed · Applied team advisory
What’s included:
- Build — 90-day intensive
We diagnose the current program and install the foundations the team needs to operate with greater consistency and independence.
Show full scope for Build — 90-day intensive
- Experimentation capability diagnostic
- Interviews with the program owner and relevant stakeholders
- Strategy and program priorities
- Roles, responsibilities and decision rights
- Program and experiment-level measurement standards
- Prioritization and portfolio structure
- Decision, documentation and learning frameworks
- Operating rituals and review cadence
- Practical application to current experiments
- A clear 90-day capability roadmap
- Embed — Applied advisory
The internal owner applies the system. I provide structured external challenge, review difficult decisions and help prevent old habits from returning.
Show full scope for Embed — Applied advisory
- Two decision and calibration sessions each month
- Review of selected strategies, experiment designs and analyses
- Bounded asynchronous artifact review
- Support with complex program-level questions
- Periodic review of capability progress
- Recommendations captured as clear decisions and next actions
Most teams start with the 90-day Build engagement. Mature teams may move directly into Embed after an initial diagnostic. Support reduces as your team becomes more independent.
Relevant experience:
Besides uplifts in conversion rates at various points of the customer journey, the project helped implement an experimentation culture in our company, which we continue to strengthen across the entire team to this day.
Dr. Laurenz Preusse
Chief Marketing Officer, PKW.de
- Rosental Organics
- Increased experimentation velocity from 30 to approximately 100 experiments per year, strengthened research, operationalized core workflows and aligned the program with the business north star.
- PKW.de
- Built PKW.de’s experimentation program, delivering conversion-rate uplifts across the customer journey and embedding a testing culture the team continues to strengthen.
Let’s talk about your next step:
Tell me what you are working through. We’ll discuss the right support, scope and timing.